Investment | KLAPSULE

Investment Highlights

Influencers have become a powerful marketing tool for Brand's and their agencies.
Klapsule addresses an unmet need to help influencers manage their business and increase their income.
Market grew 42% in 2021 to around US$14 billioin.
High ROI and follower engagement will power market growth.
Klapsile development pathway in place.
Compelling business model.
Profitable and cash flow positive in Year 2 post launch.

Growth & Financial Potential

This financial modelling was formulated based on conservative numbers. The demographic of our influencers is not restricted to Australia, this also includes overseas (US and UK) with future potential expansion into South Korean and France influencers - hence the figure 9,000.
Freemium model creates a low to nil entry barrier for influencers.
Initial influencer acquisition cost averages around $72.60 in the first 2 years and by year 4 $55.
Profit and cash flow positive ij year 2 post launch.
Seed round and further series A funds will be funnelled into marketing, sign up, market awareness and education).

Funding Requirements

Immediate funding requirement - $850,000 for 25% equity.
Funding of around $5 million required over 2 - 3 years to achieve profitability.

Use of Funds ($)
App Development	$ 750,000
Research and Development	$ 30,000
Other associated costs (legals, trademark, etc)	$ 35,000
Working Capital	$ 35,000
	$ 850,000