Invest in KLAPSULE - A discounted social commerce platform & marketplace

Streamlining & optimising the discounted based shopping experience

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Goodbye Discount Codes,
Hello Savings!

Investment Tier

Funding

$850,000

Equity

25%

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Overview

Klapsule has been established by a small team of entrepreneurs with considerable digital, online retailing and social media experience to develop a platform that empowers Influencers and address the current challenges in affiliate marketing.

The core target market is the small and medium sized Influencer which is a large and rapidly growing space. Our target audience of shoppers (influncer’s followers) are the conscious buyers who are always looking out for bargains and discounts. For those kinds of shoppers streamlining and optimising the discounted based shopping experience is crucial. Therefore, there is a much needed solution that will enhance a follower’s/shopper’s shopping experience and Klapsule is the answer for that. We call it “performance based selling”

Product / Service

Klapsule is a discounted social commerce platform and a marketplace led by influencers and its partnered brands to solve the current challenges in affiliate marketing

Business Model

A freemium model for influencers will be employed, with a fully functional version. Klapsule platform allows brands to use Influencers as sales people without any upfront cost for the brands to pay for influencers, rather rewarding them with commissions only when they make a sale (similar to PAY-AS-GO expense). Though higher commissions may apply to the influencer with this method, upfront customer acquisition cost is lower. Hence brands save in the long run while tapping into different target markets via the help of different influencers.

Mission & Objectives

The founders of Klaspule have identified a range of issues with the current affiliate marketing methods and have imagined a solution that will give them much greater control over their business. The ultimate vision is to become the market leader in discounted social commerce platforms led by a strong influencer community and its partner brands, service based vendors and digital agencies/agents/creator operators and create a sustaining ecosystem to bring best value to its stakeholders.

Meet the Team

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Don Hett

CEO & Founder

The Perfect blend of creativity and execution wizardary. The one who lends his brands and creativity from one project to anohter. Don is the managing director of CleanKings cleaning services & Co-founder for Amos Originals. Don has a wealth of industry expertise and relationships.

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...

Jayan De Silva

CTO & Co-Founder

Jayan De Silva is an IT Consultant with experience and a wide range of skill sets in Business solutions., IT, Artifictial Intelligence (AI), machine Learning (ML), Project Management (Agile) and stakeholder management.

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Our Advisors

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Micheal Gordon

Gordon Capital Pty Ltd

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Fiona Miles

McDonald Miles Lawyers

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Dayan Kastutiratna

Opulant Finance

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Industry

Influencers have emerged as a major force in digital marketing with the value of the Influencer market rising nearly 6-fold between 2016 and 2020 to US$9.7 billion with another 42% growth expected to 22.2 billion U.S. dollars by 2025. There are anywhere between 3 million and 37 million online Influencers according to the various estimates.

A small number of these are mega-stars, earning enormous amounts for their product and brand endorsement and vast numbers are what are termed micro-Influencers with maybe a few thousand followers. But there is a large rapidly growing segment, comprising several million small to medium sized Influencers with between 10,000 and 500,000 followers who are making the biggest impact.

Risk

  1. Beyond the initial seed funding round, Klapsule will require additional funding for pre launch planning, launch activities and to cover overheads until cash flow breakeven has been achieved. Early estimates point to a maximum funding requirement of around $5 million in mid-2024. This excludes projected spending on platform development.
  2. It is possible that the ultimate funding requirement could exceed this estimate due to operating expenses being higher than forecast, revenues less than forecast or through planned increases in spending, most likely attributable to marketing.
  3. There is a risk that the required funding is not available within a viable timeframe or on satisfactory terms.

Let's Discuss

We would like take you through our pitch deck and business plan in detail, book a meeting now or fill out the form below.

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